We have partnered with top professionals in leading Media organisations in Nigeria and around the world to offer a high-profile media course to help build a dynamic pool of talented media professionals and bring a fresh perspective to leadership in our growing Media Industry. This course is ideal for young Media executives and those aspiring to work in the industry. The course modules include:
- Introduction to Media Planning & Buying : Basics & Terminologies
- Basics & Mechanics of Media Research
- Media Software Operations (Mediastar; Diaries; Espri etc.)
- Introduction to Digital Media Planning
- Strategic Media Planning – Tools & Techniques
- Defining TG & Market Prioritization
- Media Mix & Media Weights
- Financial workflow of an Agency
- Media Buying & Evaluating Multimedia Proposals
- Advanced Excel; Data Storage & Filing Techniques in a Media agency
- Effective PowerPoint Presentation techniques
- Exam / Test Session
The International Media School certificate will be offered to each successful participant at the end of the course. A new session of the programme will begin every quarter and will take place every Saturday for 12 weeks at CHINI Africa/Miami Ad School Study Centre, 1 Femi Deru Close, Ikeja, Lagos and course fee is N300, 000.
Register below for the next session of the quarterly Media Programme.