Media Planning, Buying and Strategy

Media Planning, Buying and Strategy Programme

We have partnered with top professionals in leading Media organisations in Nigeria and around the world to offer a high-profile media course to help build a dynamic pool of talented media professionals and bring a fresh perspective to leadership in our growing Media Industry. This course is ideal for young Media executives and those aspiring to work in the industry.  The course modules include:

  • Introduction to Media Planning & Buying : Basics & Terminologies
  • Basics & Mechanics of Media Research
  • Media Software Operations   (Mediastar; Diaries; Espri etc.)
  • Introduction to Digital Media Planning
  • Strategic Media Planning – Tools & Techniques
  • Defining TG & Market Prioritization
  • Media Mix & Media Weights
  • Financial workflow of an Agency
  • Media Buying &  Evaluating Multimedia Proposals
  • Advanced Excel; Data Storage & Filing Techniques in a Media agency
  • Effective PowerPoint Presentation techniques
  • Exam / Test Session

The International Media School certificate will be offered to each successful participant at the end of the course. A new session of the programme will begin every quarter and will take place every Saturday for 12 weeks at CHINI Africa/Miami Ad School Study Centre, 1 Femi Deru Close, Ikeja, Lagos and course fee is N300, 000. 

Register below for the next session of the quarterly Media Programme.