A special 10-week course for advertising creatives conducted by international award-winning teachers. It includes courses in Copywriting, Creativity and Art Direction.
Course outline for Copywriting include:
Storytelling 1: about inspiration, Storytelling 2: the shapes of stories, Tips for becoming a better writer, Creating characters, Economy of language, From writing to copywriting, Relevance, relevance, relevance, About TV scripts, Nailing copy-based ads
Course Outline for Creativity include:
Advertising & ideas, The insights, Concepts, Techniques to have good ideas, Film is not dead, Simple not simplistic, No ATL, BTL, F*** The Line, Ideas that are real solutions, The power of digital, Case Studies
Course Outline for Art Direction include:
Introduction to Art Direction, Concept execution, Composition, Use of typography, Crafting, Visual training, Back to the 80’s, Art Director vs Graphic Designer, Art Direction in TV Commercials, How to make a good looking portfolio
Fee: N200,000 per course. N500,000 for the full course.