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CONTENT
The Workshop is a full, interactive 2-day programme.
The first day is on 23rd of August 2010 followed by a
break on the 2nd day to enable participants prepare
materials for the production day, 25th August, 2010.
The workshop covers three interlocking elements:
CREATING RADIO
- The Secret to finding radio ideas
- Adapting TV/Print/Outdoor Concepts
- Writing believable dialogue
- The Rad4AD Game - everyone plays...and discovers they can do radio things they hadn’t thought possible!
COMMUNICATING, i.e. selling RADIO IDEAS
- The Secret Killer of radio ideas.
- Different and effective ways to present radio
- How to help scripts survive the client corridors
- Making sure everyone’s buying the same commercial
PRODUCING /DIRECTING
- Casting – How To Choose The Best Voice Actors:
§ How to avoid The Usual Suspect voices
§ Finding new talent
§ Auditions or voice CDs?
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- Directing —How To Get The Best From Actors:
§ Who’s in charge?
§ How to avoid the voiceover voice
§ 7 secrets of directing actors
§ How to direct children
§ How to stop clients from interfering
- In The Studio — Getting the best from Voice Talent and Engineers
§ The role of the Radio Director
§ How to prepare for a studio session
§ How much technology do you need to know?
§ What to say to recording engineers
§ What not to
§ Some things you didn’t know about music
§ What you can do with SFX. And what you can’t
THE HANDS-ON PART
- Participants are put into teams (usually 3-5 members)
- Half the teams receive Brief A, half Brief B (Brief B will be adapted to local requirements)
- Ideal for mixed disciplines - creative, account, clients work amazingly well together.
Fee: NGN 200,000 per participant
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